When global economic recovery eventually takes place, it is essential energy trading organisations are in a position to capitalise on market changes. Julie Shochat and Ryan Rogers of Enite set out some guidelines
nergy trading organisations have recently been impacted by global price volatility, counterparty credit concerns, the threat of new compliance and an uncertain political landscape. Responding to these events over the past 12 months has negatively impacted the operational activities of many businesses. Compounding the issue, the global downturn has slowed or paused investments in people, process and technologies, reducing the ability of such businesses to anticipate and respond to further change. As a result, energy trading executives have been on the frontline in implementing emergency measures to ensure survival during the economic crisis. As an eventual recovery begins to seem more likely, senior executive tasks may become even more complicated as employees, investors, boards of directors and regulatory entities seek assurance of investment strategies and controls. Even for those whose companies avoided the most severe effects of the crisis, uncertainty about the future is abundant and credit remains tight, impacting operational cashflow. Large numbers of executives now face career insecurity and are considering disaster scenarios that would have been unthinkable until recently. In anticipation of an eventual market recovery, capital and management’s time are available to evaluate and implement a number of significant options, each accompanied by a heightened sense of risk. The executive’s ability to execute change in order to capitalise on market movements will be critical in aiding the management team to evaluate opportunities and cast a dispassionate eye over the costs, benefits and risks of pursuing such opportunities. Carrying out a structured assessment that leverages business and technological understanding can offer executives valuable insight into current trading and risk management weaknesses and identify opportunities to support an organisation’s growth strategy. We call this exercise an ‘executive operational assessment’ (EOA). Consider the following questions about growth as a result of an economic recovery:
The EOA provides an executive-level view of trading support capabilities, identifying key functional gaps and opportunities within your ecosystem of people, trading processes and the systems that support your business. A properly executed EOA will leave you with a summary of categorised and prioritised opportunities for improvement, a list of gaps to be addressed and, where possible, a gauge of the implementation effort to address them. The assessment is not intended to function as an in-depth review of your business practices, but rather as a measure of health and an executive summary of operational holes in your trading and risk management capabilities. The purpose of the exercise is not exclusively to gain knowledge but to develop an action plan, building the foundation for growth in anticipation of change.
Benefits of the EOA include:
The EOA is a five-step process (see figure 1) involving key members from your business, including executive stakeholders, business and technology users, and functional leaders. I. Define high-level objectives Begin the EOA by identifying your key stakeholders (executive and functional) and mobilise the EOA team, including both internal and external resources. Choosing the best independent consultancy to assist you is critical to producing valuable results. A firm with deep expertise in your specific industry and market is best positioned to provide an unbiased recommendation for the quick wins as well as staging long-term solutions. The external team typically consists of one energy trading and risk management technology expert and a trading process subject matter expert. The internal team typically consists of one technology expert and a business representative from each function included in the EOA. The team should begin by defining the scope of the business under evaluation and then by defining the specific goals of the EOA project. II. Identify and evaluate issues across processes and systems The next step is to create an architecture map of your company’s processes and technologies within the in-scope functional silos (see figure 2). In the course of developing the map, you will flush out issues and inefficiencies within and between processes and systems. Once you have completed it, begin to identify and analyse improvement opportunities. Using the map as a reference, work with business and technology users to determine potential causes of the issues you have identified, the potential impact on other functions when these issues are addressed and the resources that will needed during the improvement initiative. During this exercise, it is helpful to bucket the issues into ‘themes’ such as ‘internal process and policy issues’, ‘regulatory issues’ or ‘system and IT infrastructure issues’. Organising them as such will help you understand and communicate the general types of problems identified. Figure 3 shows an example of a high-level visual summary illustrating the themes of specific issues found. III. Prioritise issues Once you have documented and analysed your issues, prioritise them. The first step in this exercise is to complete a scorecard to determine the criticality of each issue (see figure 4). This allows you to assess all the issues on a constant scale across several categories, such as internal process and policy, government and regulation, systems and IT infrastructure, and resources and personnel. These categories can be weighted to reflect the unique strategy and principles of your organisation. The output of the scorecard is a quantitative score and severity level for each problem:
The purpose is an action plan in anticipation of change
Upon completing the EOA, management and executives will have a thorough overview of the health of your organisation and of its strengths and weaknesses. Understanding your capabilities and where to focus improvement efforts will leave you fully armed to capitalise on future market changes as they occur and will ensure operational support for your business’s growth strategy. The outcome of this study serves as a blueprint upon which strategic investment can be based.